Forever NewÂ® Fabric Care Wash is a pure, organic fabric wash formulated to gently clean, brighten and promote longer life for all fine washables. A natural base of multiple sodas and citrus, our special formulation is highly effective and uniquely formulated for all types of washable fabrics. Forever New products contain no bleach, optical brighteners, and lanolin or petroleum products. This concentrated blend gently lifts stains and soils while rinsing completely from the fabric leaving no soap residues to damage thread fibers. Forever New preserves fiber-flex and elasticity, allowing all fine garments to look new longer.